PE Nutrition

Logo redesign and packaging update.

Services:  + Brand Design.  + Logo.  + Packaging.  + 3D Renders. 
Redhead was asked to redesign Holland & Barretts sports nutrition Performance Edge (PE) brand into a more simplified and mainstream offering. We shortened the name to PE for the basics line and PE+ for the advanced nutrition line whilst modernising the look. The designs use two strong contemporary colours for each of the product lines and modern typefaces which makes the look and feel of the products more accessible.